| The SPWG was formed in May of
1999 by procurement and engineering executives at Compaq Computer Corp.,
Dell Computer Corp., Hewlett-Packard Company, IBM Corp. and Toshiba Corp. These companies combined to account for more than 50% notebook PC market
share. DisplaySearch was asked to coordinate and facilitate the
meetings.
Historically, since notebook PC displays lacked mechanical compatibility, notebook PC producers
were
often forced to use different interface cables, plastic or magnesium
enclosures, bezels, bracket assemblies and EMI shields for each panel
adopted. As a result, notebook PC producers underwent significant tooling
costs when adopting different panels. In addition, the associated
documentation and logistical issues resulting from these different
configurations were staggering. As a result, the significant tooling costs
and the associated impact on delivery schedules eliminated many panel
suppliers from being considered as potential second sources.
The original purpose of the SPWG was to establish TFT
LCD mechanical and electrical standards in order to:
- Improve display availability so that TFT
LCD designs from multiple suppliers can be quickly implemented without
significant modification to packaging, interface design and tooling;
- Reduce development cycles and inventory
costs;
- Reduce quantity of TFT LCD part numbers;
- Improve utilization of engineering
resources at TFT LCD producers;
- Reduce obstacles to design wins for TFT
LCD producers.
Through SPWG Standards, v1.0 and v2.0, electrical and
mechanical standards were set for 13.3", 14.1" and 15.0" TFT LCDs
were agreed to by all major TFT LCD producers. (To see the endorsing
companies and quotes from executives at currently endorsing companies, click the
Endorsements link below). Since the SPWG standards were established,
almost 60% of the TFT LCDs used in the notebook PC market have shifted to
SPWG compatibility, saving the industry an estimated $100 million annually.
When initially introduced, many feared that the
SPWG concept would lead to the "commoditization" of display in the notebook
PC industry. In fact, notebook PC displays are MUCH more
differentiated today than a few years ago, with a wide array of pixel
formats, viewing angle technologies, brightness and power capabilities,
color depth, and other performance characteristics. This
diversification in display performance, all with "standard" mechanical and
interface specifications as described by the SPWG, is precisely what the
SPWG founders envisioned.
Interestingly, the notebook PC industry continues to diversify, with larger
and wider displays entering the market at a fast pace. These new form
factors are newly being addressed by the SPWG. Additionally, in
cooperation with the Extended Battery Life Working Group (EBL-WG), the SPWG
is additionally working to improve notebook PC specifications related to
display power measurement and control.
In July 2003, industry veterans Mark Fihn and Paul Salisbury (both of whom
were actively involved in the initial SPWG efforts), began a process to help
rejuvenate the SPWG, adding new form factors and additional mechanical,
interface, and measurement specifications. A broad range of
companies are supportive of the SPWG effort and are crucial for the
development and review of these new and additional standards. In
September 2004, Larry Mabe joined Mark and Paul in the continuing evolution
of the SPWG process. |