Mark Fihn              mark@spwg.org

Paul Salisbury       paul@spwg.org

Larry Mabe            larry@spwg.org

Mark, Paul, and Larry all reside in Texas.

SPWG Coordinators

Mark Fihn currently heads the consulting company VeritaVis, where he supports the flat panel display industry based on his expertise related to notebook PCs, Tablet PCs, touch technologies, the LCD TV market, and display related human factors, including high resolution and wide aspect ratios.  Prior to VeritaVis, Mark worked for 3 years at the market research firm DisplaySearch.  He additionally participated for 15 years in computer system and LCD-related procurement at Texas Instruments and Dell Computer while living in the United States and Taiwan.  He has been active in many display-related areas, most specifically in publicly championing industry-wide adoption of high resolution displays, notebook LCD standardization, and video sub-system integration.  Mark was educated at St. Olaf College (Northfield, Minnesota), the American Graduate School of International Management, (Phoenix, Arizona); St. Edward’s University, (Austin, Texas), and in the University of Texas at Austin’s doctoral program in International Business.  Most recently, Mark has been an active supporter and lecturer at the DisplayMasters degree program in the UK, contributing course lectureships at Cambridge University, Dundee University, and The Nottingham-Trent University.

Paul Salisbury brings over 40 years of experience in semiconductor and display technology to the SPWG effort.  Most recently Paul was Dell’s Senior Notebook Display Technologist where he co-authored the SPWG panel specification.  Prior to his 6 years at Dell, he was a consultant for various clients including National Semiconductor and the McLaughlin Consulting Group.  He also spent 9 years at Taliq Corporation developing PDLC technologies.  In addition, Paul spent 17 years at Fairchild Semiconductor where he not only built and qualified semiconductor fabs but also built and operated LCD fabrication facilities in Asia and the US.

Larry Mabe has been involved in the display industry for the past 25 years.  After evaluating display technologies and subsystems for fighter aircraft at McDonnell-Douglas, he was involved in developing the military’s first, active-matrix LCD-based display. For the past 10 years, Larry worked as the primary display engineer for Compaq’s/HP’s notebook programs, where among other things, he was responsible for introducing the first XGA (1024x768) panels into notebook PCs.  While at Compaq, he was a primary technical contributor (along with Paul Salisbury) on the original SPWG Industry Standard Panel specifications.

SPWG Advisory Council

Paul Boynton has been at NIST for the past 22 years. Initially, he worked in the area of DC-low frequency standards. For the past ten years, he has been with the Display Metrology Project at NIST, of which he is the project leader. His interest is in the development and evaluation of electronic display measurement procedures, diagnostics, and standards.  Mr. Boynton serves as a technical expert for the ISO TC159/SC4/WG 2 (Visual display requirements), the IEC TC 110/PT 62341-6 (Measuring methods of organic light-emitting displays) and the VESA Display Metrology Task Group.  He is a member of the Society for Information Display, and serves on their Standards and Definitions Committee. He is a member of the Council for Optical Radiation Measurements (CORM), and serves on their Electronic Displays Technical Committee.  He has also served as a member of the American National Standards Institute (ANSI)/ Photographic & Imaging Manufacturers Association (PIMA) IT7-3 committee on electronic projection.

Eishi Gofuku is currently an invited scientist at Japan's prestigious National Institute of Advanced Science and Technology (AIST).  He provides engineering connoisseurship and optimized business models for the institute to help enable startup companies to bring technologies to market.   He leads several on-going top-down management programs.  Prior to AIST, Gofuku-san worked for 17 years at Mitsubishi Electric (R&D, design, strategic planning, and customer support).  In the later half of his tenure at Mitsubishi, his effort were focused on creating new products and markets for LCD panels.  Gofuku-san also heads a custom consulting firm (Flat Panel Solutions, Inc.) in Japan.  He holds degrees from the Nagoya Institute of Technology and Osaka University and was awarded a Ph.D. in applied chemistry from the University of Tokyo.  His broad-based expertise covers components, driving schemes, human perception, and 3D electro-magnetic analysis in the field of FPD technology.

John Jacobs is Director of Notebook Market Research at DisplaySearch. He joins the company with 4 years of experience in LCD displays and a diverse background in marketing and business analysis. He was most recently a Global Supply Manager at Apple Computer where he had responsibility for Flat Panel Displays and DRAM. John was responsible for strategic sourcing decisions; pricing and contract negotiations; evaluation and analysis of the supply base; and investigation of new display technologies. He managed the growth of Apple's LCD product line from four projects/systems to more than a dozen displays ranging from the small STN displays used in the iPod to the 23" Cinema HD monitor display. Before Apple, John served as the Sales Business Analyst for Quantum. John holds both Bachelor's and Master's degrees in Psychology.

John W. Orr recently left Dell after working for more than four years with their notebook PC development teams, industry standards groups, and LCD vendors to help lead the industry to market with LCDs at 14.1" (1600x1200 pixels), 15.0" (1600x1200 pixels), and 15.4" (1920x1200 pixels), among others.  John's background includes stints as Technical Marketing Engineer with Crucial Technology, (a division of Micron Semiconductor Products), Senior Systems Design Engineer at Hamilton Hallmark, (an Avnet Company), Carroll Touch, (a division of AMP, Inc.), and Audio Visual Computer Applications, Inc.  John also worked in the Program/Project Management Office of the Navy’s Embedded Computer Systems Group.  John received his Bachelor of Science degree in Electrical Engineering from Mississippi State University and a Master of Science (in Science and Technology Commercialization) at the University of Texas at Austin.

Jutta E. Rasp is founder and one of the principals of the German-based sourcing and consulting company (Flat Panel Display), which takes advantage of her broad range of technical knowledge and experience in the marketing and sales of flat panel displays.  Jutta's last assignment as Director Europe and Director Global Sales OLED for DuPont Displays continues a background that includes experiences as an R&D physicist at Daimler-Benz AG, head of technical development for the Spanish LCD manufacturer Crystaloid, and management of the European activities for Samsung's TFT-LCD sales & marketing group.  She also created a flat panel division for EBV Elektronik and WBC, two leading European electronic component distributors and heading the marketing department of the flat panel display service company Display Products Technology.  Additionally, Jutta had been an active member of the SEMI Standard forum for flat panel displays, working towards global standardization of vocabulary for production, quality control, quality assurance and specification content of flat panel displays and flat panel display systems.  Ms. Rasp holds an M.Sc. in Physics and has additionally concluded studies in chemistry, electronics, marketing and coaching techniques.

Chien-Erh (C. E.) Wang spent the past two years as head of DisplaySearch's operations in Taiwan, focused on developing market research about the flat panel display industry in both Taiwan and China.  His leadership helped to develop critical relationships with Taiwan's LCD manufacturers, component manufacturers, and press relations throughout Asia.  Prior to that, C. E. worked for Chi Mei Optoelectronics for four years as head of strategic planning, four years as a research manager for International Data Corporation (IDC) and two years as a specialist for Apple Computer Taiwan.  C. E. holds a Bachelor of Science degree in International Business Management from the prestigious National Taiwan University.                                           

Chris Williams is an Electronics Engineer and has operated within the UK Displays industry since 1974.  He is a co-founder of Logystyx UK Limited, a consultancy company that provides extensive services to government, industry and universities within the field of flat panel displays.  Chris is also a Director of Ceravision Ltd, a specialist high brightness light source manufacturer and Advis Ltd, a tier 1 aerospace displays company.  Chris has also co-founded the UK Displays Network Limited, a networking company designed to support companies and institutions across the science base, manufacturing, systems integration and end user sectors of the market.